by Abiageal Ketchersid, Marine Biology Undergraduate, Florida Southern College

At the 2023 SICB Annual Conference in Austin, TX a Public Affairs Committee (PAC) workshop titled “communicating science across the ideological spectrum” took place chaired by Dr. Phoebe Edwards from the University of Toronto. The panel was made up of Dr. Sarah McAnulty, Dr. Natalia Taft, Dr. Noah Bressman, and Dr. Nic Bennett.
This panel focused on discussing and practicing different strategies for communicating and working with those who think about things from different viewpoints ideologically, have different backgrounds, or may have some level of distrust or disbelief in science. Each panelist took the time to chat about their own experiences with science communication and then give advice on communicating with broad audiences.

Dr. Sarah McAnulty is a squid biologist and an Assistant Research Professor at the University of Connecticut. She is also the founder and executive director of the non-profit Skype-A-Scientist, a program that connects scientists to groups around the world and gives them the opportunity to get to know a scientist and ask them questions about their field. She also created and runs the Squid Facts Project which is a fun way of engaging in science communication where people can text the hotline number for squid facts.
Dr. McAnulty explained that one possible roadmap to successful communication was this simple three-step plan.
Step 1: Agree
Step 2: Establish Common Ground
Step 3: Empathize
She went on to explain how a potential way to successfully communicate could include starting with an agreement to some part of what they had said, even if it’s just something small. After that try to establish common ground with them and follow that up by finding something to empathize with them on before ending the conversation by going back to that initial agreement with them.
She pointed out some common mistakes when it comes to science communication including:
- Bombarding them with a lot of information at once instead of increments.
- Starting the conversation with a low patience level.
- Making assumptions (even unconsciously) about intelligence.
- Relying on shame.
Dr. McAnulty also discussed how scientific communication with broader audiences is often a risk, but also pointed out that it is a very important one.
Connect with Dr. Sarah McAnulty and her science communication via Twitter, Instagram, TikTok, or YouTube with the links below or via her website in the image above.
See a YouTube on Sarah https://youtu.be/fJqm8XIonNo

Dr. Noah Bressman is an Assistant Professor at Salisbury University, and he is also an artist, a competitive fisherman, and a scientific blogger. Dr. Bressman talked about the difficulties he faced when working with fishermen who were warry of scientists and how he overcame that and not only shared scientific information with them but gained their trust and even made friends.
Dr. Bressman talked about how the process is long and the progress is incremental, and suggested two key points for success:
- Finding common ground and starting there before any political discussions
- Focusing more on the similarities between you and who you are speaking to, as opposed to the differences.
He also pointed out that many scientists join the field for the same reason that others may ignore it. Scientists themselves often mistrust science, whether that’s because of outdated research, a lack of research, or some other reason. Two other factors he emphasized the importance of were empathizing with your audience, and finding a way to explain science that doesn’t use terms they’ve never heard but also does not come across as belittling. One way Dr. Bressman suggested for going about this was by comparing it to something similar that they would be more familiar with.
The example he used was in regard to someone asking why science can sometimes change over time, and proposed answering the question was by comparing scientists to detectives. Detectives collect clues and then piece them together, and while they do you get it right some of the time, other times they have to go back and collect more information so they can try to piece those clues back together the right way.
Connect with Dr. Noah Bressman with the links below or via his website in the image above.

Dr. Natalia Taft is an Alderwoman in Racine, Wisconsin as well as an Associate Professor at University of Wisconsin-Parkside, which is a primarily undergraduate institution. Dr. Taft spoke about her own experiences in science and science communication as not just a scientist and p but also as a mom and a member of her city’s municipal council. She discussed how all these things can not only affect each other but also one’s ability to be an effective science communicator.
One important point Dr. Taft made is that depending on one’s current position or point in life, science communication can be risky. She discussed how running for a governmental position as a scientist has many pros and cons that should be weighed and how the weight of each of those things could be different between people.
As a woman in STEM, running for a government position is something that runs the risk of getting labeled as “too feminist” or “too activist.” Depending on the security of any other positions being held or the ability to shoulder the potential of current or future employers attaching that label to you, this may be a form of scientific outreach and communication that may be outside of your ability.
Connect with Dr. Natalia Taft via the links below, or via her LinkedIn from the image above.

Link to Nic Bennett’s website. http://stemprov.org/
Nic Bennett, M.A. is a Graduate Research Assistant and doctoral candidate at The University of Texas at Austin who studies belonging and inclusion in science communication. They discussed how where you grow up and where you are now can affect not just your own perspective, but also how you perceive others and the opportunities for science communication that are available.
They discussed how important it is to educate in increments, not all at once. Bennett also suggested that you should ease your way into trying to change people’s minds with science communication and start with people you know, especially since statistically more likely to affect their opinion.
Another subject they covered was dealing with polarized environments and opinions, and how throwing information at someone who has no interest in it will not work. Interestingly, they talked about how it’s not just that deep ideology sometimes cannot be changed, but that throwing the information at someone anyways can sometimes have a boomerang effect and cause deeper entrapment in their current ideology.
Bennett finished their time by having us do an exercise where one person was chosen to rant about something trivial for sixty seconds and then the rest of reflected on their rant without negativity. This exercise was about being seen and heard and creating a feeling catharsis not just from the ranting but also that the others present validated them and allowed them to be upset about something small, which they pointed out was something scientists are not always given the opportunity to do.
Not only was it an interesting exercise, but everyone in the workshop was engaged and enjoyed it.
Connect with Dr. Nic Bennett with the links below or at their web linked in the image above.
SICB homepage
The workshop ended with a brief Q&A session and some final suggestions for ways to introduce science communication effectively such as drawing them in with something else like art or maybe a car that says, “Text the Squid Fact Hotline “SQUID” at 1-833-SCI-TEXT (1-833-724-839)!” across the rear windshield of a car. Stoke their confusion and their curiosity first so that they want to hear what you have to say next.
Connect with ICB blogger Abiageal Ketchersid via Twitter.
Another Resource
https://www.scientificamerican.com/article/the-right-words-are-crucial-to-solving-climate-change/


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